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Management & Marketing (2009) Vol. 4, No. 4, pp. 101-112. BRANDING ROMANIA: A PESTEL FRAMEWORK BASED ... relations and information management (St. John, 1994; Kotler ...
Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3rd ed.). New Jersey: ... Read Ch. 3 of A Framework for Marketing Management.
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Marketing Mix framework as the dominant marketing management paradigm and identifies market ... Kotler, P. (1967), Marketing Management, Englewood Cliffs, New Jersey;