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Kotler, P., & Keller, K. L. (2007). A framework for marketing management (3rd ed.). New Jersey: ... Read Ch. 3 of A Framework for Marketing Management.
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Case Map for Kotler/Keller, MARKETING MANAGEMENT, 12e (Prentice-Hall, 2006) This map was prepared by an experienced editor, not by a teaching professor.
Marketing Mix framework as the dominant marketing management paradigm and identifies market ... Kotler, P. (1967), Marketing Management, Englewood Cliffs, New Jersey;
A Framework for Marketing Management , Fourth Edition, by Philip Kotler and Kevin Lane Keller. ... A Framework for Marketing Management , Fourth Edition, ...
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